Strategic Marketing for Leaders: Leveraging AI for Growth
- 1 Live + Recorded Sessions by IIM Calcutta Faculty
- Simulation based learning with Stukent
- First Triple Accredited Institute in India
- Immersive On-Campus Learning
- Industry-relevant Case Studies and Capstone Project
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Marketing Mastery Starts at IIM Calcutta
AI and Generative AI are transforming marketing into a dynamic, tech-driven, customer-first ecosystem. For senior marketing professionals to leaders, embracing AI strategies is essential to staying competitive, driving growth, and stepping into future leadership roles. IIM Calcutta’s Strategic Marketing for Leaders: Leveraging AI for Growth programme combines timeless marketing fundamentals with advanced tools like predictive analytics, Generative AI, omnichannel marketing, and customer journey mapping, offering a distinct edge through its unique modules.
Programme Highlights
One live and recorded sessions by renowned IIM Calcutta faculty for real-world application
Simulations, case studies, and a capstone project for hands-on learning
AI and GenAI applications to drive successful marketing strategies
90 minutes of interactive live session by expert IIM Calcutta faculty
Exclusive on-campus immersion at IIM Calcutta for industry networking*
Earn a prestigious IIM Calcutta certificate to strengthen your resume
Live doubt-clearing sessions with Subject Matter Experts
Note:
The programme highlights presented above are approximate and subject to change depending on the availability and expertise of the teaching faculty, as well as the programme's desired outcomes.
*An Optional campus immersion is available at INR 5,000 + GST per day, with additional accommodation charges of INR 6,000 +taxes per night on a twin-sharing basis.
Who Is This Programme For?
Mid-Senior Marketing Professionals
Designed for experienced marketing professionals seeking a comprehensive understanding of marketing with AI-driven integrations. This programme provides a strategic 360-degree perspective, equipping participants with the expertise to lead AI-powered marketing initiatives effectively.
Digital Marketing Professionals
Ideal for digital marketing specialists aiming to transition into core marketing leadership roles. The curriculum bridges the gap between digital execution and strategic marketing, enabling professionals to drive data-led decision-making and business growth.
Consultants, Startup Founders, and Strategy Professionals
Tailored for business leaders and consultants looking to harness AI-driven insights for market expansion, customer acquisition, and competitive differentiation. Participants will explore predictive analytics, Generative AI applications, and scalable marketing strategies to drive innovation and business success.
Note: This programme is designed for and will help professionals with 7+ years of work experience.
Programme Modules
Note:
Modules/topics are indicative only, and the suggested time and sequence may be dropped/modified/adapted to fit the total programme hours.
*Includes a 90-minute live session by IIM Calcutta faculty on the Southwest Airlines Case Study.
Programme Faculty
Associate Professor, Marketing
With an illustrious academic journey and a passion for redefining marketing in the digital age, Prof. Saravana brings unmatched expertise to this programme. An Associate Profe...
Programme Certificate
Participants who achieve a score of 65% or higher in the overall evaluation will be awarded a certificate of successful completion by IIM Calcutta. A participant with less than 65% of the score in the overall evaluation, or with incomplete programme components, will not be awarded any certificate.
Note:
The certificate shown above is for illustrative purposes only and may not be an exact prototype of the actual certificate.
IIM Calcutta reserves the right to change the certificate and specifications without notice.
Learning Outcomes
Develop strategic marketing acumen by integrating classical frameworks with modern AI and data analytics to support informed, evidence-based decisions
Harness advanced technologies, including predictive analytics, Generative AI, and omnichannel marketing to drive scalable and sustainable business growth
Gain a robust understanding of marketing fundamentals—from branding and pricing to performance marketing—designed specifically for senior professionals navigating complex market environments
Translate learning into impact through structured simulations, real-world case studies, and a capstone project focused on delivering measurable organisational outcomes
Lead transformative, customer-centric initiatives by leveraging emerging technologies and adapting proactively to dynamic market conditions
The Learning Experience
What is it like to learn with the learning collaborator, Emeritus?
More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.
A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
FAQ's
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options available.
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