Strategic Marketing for Leaders: Leveraging AI for Growth
- 1 Live + Recorded Sessions by IIM Calcutta Faculty
- Real-World Case Studies and Capstone Project
- Simulation-Based Learning with Tools
- 8+ Industry-Relevant Tools Covered
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Marketing Mastery Starts at IIM Calcutta
AI and Generative AI are transforming marketing into a dynamic, tech-driven, customer-first ecosystem. For senior marketing professionals to leaders, embracing AI strategies is essential to staying competitive, driving growth, and stepping into future leadership roles. IIM Calcutta’s Strategic Marketing for Leaders: Leveraging AI for Growth programme combines timeless marketing fundamentals with advanced tools like predictive analytics, Generative AI, omnichannel marketing, and customer journey mapping, offering a distinct edge through its unique modules.
Programme Highlights
One live and recorded sessions by renowned IIM Calcutta faculty for real-world application
Simulations, 7+ case studies, and a capstone project for hands-on learning
AI and GenAI applications to drive successful marketing strategies
90 minutes of interactive live session by expert IIM Calcutta faculty
Exclusive on-campus networking event at IIM Calcutta*
Earn a prestigious IIM Calcutta certificate to strengthen your resume
Live doubt-clearing sessions with Subject Matter Experts
Build hands-on expertise using tools like Google Ads, Writesonic, LinkedIn Ads, and Canva
Note:
The programme highlights presented above are approximate and subject to change depending on the availability and expertise of the teaching faculty, as well as the programme's desired outcomes.
*An optional campus networking event is available at INR 5,000 + GST per day. Participants opting to stay on the IIMC campus will be charged INR 6,000 + taxes per night on a twin-sharing basis. The networking event will take place only if there is sufficient participant interest and at the discretion of IIM.
Who Is This Programme For?
Mid-Senior Marketing Professionals
Designed for experienced marketing professionals seeking a comprehensive understanding of marketing with AI-driven integrations. This programme provides a strategic 360-degree perspective, equipping participants with the expertise to lead AI-powered marketing initiatives effectively.
Digital Marketing Professionals
Ideal for digital marketing specialists aiming to transition into core marketing leadership roles. The curriculum bridges the gap between digital execution and strategic marketing, enabling professionals to drive data-led decision-making and business growth.
Consultants, Startup Founders, and Strategy Professionals
Tailored for business leaders and consultants looking to harness AI-driven insights for market expansion, customer acquisition, and competitive differentiation. Participants will explore predictive analytics, Generative AI applications, and scalable marketing strategies to drive innovation and business success.
Note: This programme is designed for and will help professionals with 7+ years of work experience.
Insights from Business Case Studies
Nike
Learn how Nike sets the gold standard in digital branding by using social media to inspire, engage, and build a global community.
Apple
Learn how Apple’s shift to a unified functional structure under expert leadership became the backbone of its innovation success.
Starbucks
Learn how Starbucks blends global branding with digital innovation to drive engagement, loyalty, and tech-led growth.
Decathalon
Learn how Decathlon redefined sports retail with private labels, sustainability, and global reach.
Dove
Learn how Dove turned a soap brand into a social movement by championing real beauty through authentic, viral storytelling.
Virgin Mobiles
Learn rapid innovation and changing consumer demands reshape competitive landscapes
Ontela PicDeck
Learn how Ontela used data-driven segmentation to craft targeted positioning and drive value for both wireless carriers and end users.
Flintobox
Learn how Flintobox broke through market resistance and scaled subscriptions with a bold, education-driven marketing strategy
Chowman
Learn how Chowman scaled from startup to culinary empire through sharp digital marketing, social media mastery, and customer-focused innovation.
Southwest Airlines
Learn how Southwest Airlines drives market leadership through cost efficiency, workforce empowerment, and customer-first flexibility.
Notes:
All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
The case studies mentioned are subject to change and will be finalised prior to the start of the programme
Tools
Notes:
All product and company names mentioned are trademarks or registered trademarks of their respective holders. Use does not imply any affiliation or endorsement.
Tools referenced are free versions intended solely for educational or illustrative use.
The tools mentioned are subject to change and will be finalised prior to the start of the programme
Programme Modules
Note:
Modules/topics are indicative only, and the suggested time and sequence may be dropped/modified/adapted to fit the total programme hours.
*Includes a 90-minute live session by IIM Calcutta faculty on the Southwest Airlines Case Study.
Programme Faculty
Associate Professor, Marketing
With an illustrious academic journey and a passion for redefining marketing in the digital age, Prof. Saravana brings unmatched expertise to this programme. An Associate Profe...
Programme Certificate
Participants who achieve a score of 65% or higher in the overall evaluation will be awarded a certificate of successful completion by IIM Calcutta. A participant with less than 65% of the score in the overall evaluation, or with incomplete programme components, will not be awarded any certificate.
Note:
The certificate shown above is for illustrative purposes only and may not be an exact prototype of the actual certificate.
IIM Calcutta reserves the right to change the certificate and specifications without notice.
Learning Outcomes
Develop the ability to make data-driven marketing decisions by integrating traditional strategies with AI applications, machine learning techniques, and advanced analytics.
Learn to apply omnichannel marketing strategies and leverage Generative AI for creating consumer personas, evaluating strategic options, automating processes, and producing content across text, image, and video formats.
Gain a robust understanding of marketing fundamentals—from branding and pricing to performance marketing—designed specifically for senior professionals navigating complex market environments
Translate learning into impact through structured simulations, real-world case studies, and a capstone project focused on delivering measurable organisational outcomes
Lead transformative, customer-centric initiatives by leveraging emerging technologies and adapting proactively to dynamic market conditions
The Learning Experience
What is it like to learn with the learning collaborator, Emeritus?
More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.
A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
FAQ's
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options available.
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