Mastering Storytelling for Leadership Communication and Influence
- Master proven storytelling frameworks used by top leaders
- Gain real-world insights with use cases of global businesses
- On-campus networking event at IIM Calcutta
- Lessons on business storytelling for leaders
- One live session and recorded sessions by IIM Calcutta faculty
- Doubt-solving sessions with SMEs
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Programme Overview
Storytelling in leadership plays a critical role in connecting with customers and stakeholders without overwhelming them with data and numbers. Storytelling has the power to bring people on the same page and work towards a common goal without feeling left out.
The Mastering Storytelling for Leadership Communication and Influence programme by IIM Calcutta bridges the gap between recognising the power of storytelling and effectively applying it in business contexts. Through a mix of online learning, live sessions with industry experts, and a one-day networking event , participants will build executive presence, refine public speaking, and leverage AI for strategic storytelling.
Programme Highlights
Live sessions by industry experts
Recorded and one live session by IIM Calcutta faculty
Practical learning with real-world case studies
Capstone project guided by faculty
Advanced modules on GenAI, branding, crisis management, and business storytelling
One-day networking event at IIM Calcutta*
Enhance influence with cross-cultural storytelling and public speaking
Certificate of completion by IIM Calcutta
Notes:
The programme highlights presented above are approximate and subject to change depending on the availability and expertise of the teaching faculty, as well as the programme's desired outcomes.
An optional campus networking event is available at INR 5,000 + GST per day. Participants opting to stay on the IIMC campus will be charged INR 6,000 + taxes per night on a twin-sharing basis. The networking event will take place only if there are sufficient participants interested and at the discretion of IIM Calcutta.
Case Studies
Note: All product and organisation names mentioned in this material are trademarks or registered trademarks of their respective holders. Their use does not imply any affiliation with or endorsement by them.
Who Is This Programme For?
Mid to senior level managers aiming to enhance communication skills and executive presence for leadership roles.
Professionals looking to refine public speaking, build impactful connections, and communicate persuasively.
Business leaders wanting to elevate their influence through concise messaging, effective elevator pitches, and improved media communication.
Programme Modules
Note:
Modules/ topics are indicative only, and the suggested time and sequence may be dropped/modified/adapted to fit the total programme hours.
Masterclasses in this programme will be taken by industry experts.
Live Masterclasses by Industry Experts
Unlock the power of storytelling with interactive sessions led by renowned
industry expert. Each masterclass is designed to elevate your
communication skills:
Business Storytelling with Powerful Frameworks
Both frameworks enhance persuasive communication in business forecasting, making data-driven insights more engaging, actionable, and compelling for stakeholders.
What it is: A classic story structure that helps explain forecasts clearly.
How it works:
We set the stage (context).
Show the developing challenges (trends).
Reveal the key forecast (the answer).
Explain what it means (implications).
Give you clear next steps (recommendations).
Why it matters: Makes forecasts easy to understand and act on.
What it is: A story framework that turns data into a relatable journey.
How it works:
We show why the forecast is needed (the start).
Explain the data challenges (the obstacles).
Reveal the key insights (the discovery).
Give you clear actions to take (the return).
Why it matters: Makes complex data engaging and shows you the path forward.
Programme Faculty
Assistant Professor, Business Ethics & Communication
Nandita Roy specialises in business ethics and communication and continues to research the combination of stories, culture and technology. Currently, a faculty at IIM Calcutta...
Industry Expert
Founder, Leadership Coach ( LinkedIn Top Voice)
With over 25 years of experience in marketing and product roles in global technology industries and in leadership development, Andrea has led teams across Asia and Europe.
...
Please note that the designated industry expert for the programme is subject to change after the programme commences.
Industry Experts' sessions could be scheduled on a different time zone, depending on speaker availability.
Programme Certificate
Participants will be awarded a certificate of completion upon successfully completing all evaluations/quizzes with a minimum score of 65% in all evaluations and quizzes.
Notes:
The certificate shown above is for illustrative purposes only and may not be an exact prototype of the actual certificate.
IIM Calcutta reserves the right to change the certificate and specifications without notice.
Key Takeaways
Cultivate emotional intelligence for effective leadership and strategic decision-making.
Develop a clear understanding of strong vs. weak ties and the impact of redundant vs. efficient connections.
Identify communication strategies to build a professional network, credibility, and rapport with stakeholders.
Master the art of storytelling to engage with audiences and drive change.
Leverage strengths to build a personal brand.
Utilise digital platforms and social media for effective personal branding.
Apply AI and GenAI in building an executive presence.
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options available.
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