Transform Your Leadership With IIM Calcutta Storytelling Certification
Mastering Storytelling for Leadership Communication and Influence
- Master proven storytelling frameworks used by top leaders
- Gain real-world insights with use cases of global businesses
- On-campus networking event at IIM Calcutta
- Lessons on business storytelling for leaders
- One live session and recorded sessions by IIM Calcutta faculty
- Doubt-solving sessions with SMEs
Upcoming application deadline: Invalid liquid data
What Will You Master in This IIM Calcutta Storytelling Programme?
Storytelling is much more than sharing anecdotes; it is a leadership skill that shapes influence and impact. This IIM Calcutta storytelling and leadership communication programme is designed for business leaders who want to inspire, engage and lead with confidence. Rather than overwhelming teams with data, you will learn to craft narratives that resonate emotionally and strategically.
Through live masterclasses, case studies and business storytelling frameworks, you will explore techniques for personal branding, cross-cultural communication and leadership storytelling training. Whether you are an MBA graduate or a senior professional, this storytelling certificate programme equips you with practical tools to transform your communication style and strengthen your leadership presence.
Why Choose IIM Calcutta for a Storytelling and Communication Programme?
#2
#2
#1
Storytelling In Leadership
20%
22x
2.7x
Discover the Faculty Who Turn Stories into Strategic Impact
Programme Highlights
Live sessions by industry experts
Recorded and one live session by IIM Calcutta faculty
Practical learning with real-world case studies
Capstone project guided by faculty
Advanced modules on GenAI, branding, crisis management, and business storytelling
One-day networking event at IIM Calcutta*
Enhance influence with cross-cultural storytelling and public speaking
Certificate of completion by IIM Calcutta
Notes:
The programme highlights presented above are approximate and subject to change depending on the availability and expertise of the teaching faculty, as well as the programme's desired outcomes.
The fee for attending a networking event (without accommodation) on campus is INR 5,000 + GST per day. Attending the event (with accommodation on twin sharing basis): INR 11000 plus GST. Attending the event (with accommodation on a single occupancy basis): INR 13000 plus GST.
Case Studies
Note: All product and organisation names mentioned in this material are trademarks or registered trademarks of their respective holders. Their use does not imply any affiliation with or endorsement by them.
Who Is This Programme For?
Mid to senior level managers aiming to enhance communication skills and executive presence for leadership roles.
Professionals looking to refine public speaking, build impactful connections, and communicate persuasively.
Business leaders wanting to elevate their influence through concise messaging, effective elevator pitches, and improved media communication.
Programme Modules
Narratives for strategic influence
Power of story-driven leadership
Narrative transportation
Strategic storytelling frameworks
Freytag’s pyramid for strategic communication
Case Study: Super Bowl Storytelling
Transformative Storytelling
Challenge, Choice, Outcome framework
Monomyth framework for leadership storytelling
Case Study: Lessons from the Superhero Narrative
Building inclusive narratives
Reimagining DEI approaches (Neurodiversity)
Case Study: Nike, Dabur
Storytelling in the Digital Age: Leveraging LinkedIn, X, and Podcasts for Personal Brand Growth
Cross platform narrative strategy
Understanding digital convergence culture in storytelling
Case Study: Hunger Games, Marvel Cinematic Universe
Adapting stories to resonate with diverse global audiences
Navigating cultural nuances to enhance storytelling impact
Data driven narratives in digital spaces
Exploratory vs Explanatory data storytelling
Case Study: Spotify/ Netflix
Simple and influential storytelling across meetings on different scales
Communicating vision and purpose through powerful narratives
Gestalt Principles for Data Persuasion
Leveraging digital tools for data narratives
Crafting digital narratives with GenAI
Leverage AI tools for communication strategies
Use Cases: Instagram, Discord, Reddit
Framework based communication strategies to bring clarity in complex topics and ideas by leveraging personal / professional experiences
Note:
Modules/ topics are indicative only, and the suggested time and sequence may be dropped/modified/adapted to fit the total programme hours.
Masterclasses in this programme will be taken by industry experts.
Live Masterclasses by Industry Experts
Unlock the power of storytelling with interactive sessions led by renowned
industry expert. Each masterclass is designed to elevate your
communication skills:
Business Storytelling with Powerful Frameworks
Both frameworks enhance persuasive communication in business forecasting, making data-driven insights more engaging, actionable, and compelling for stakeholders.
What it is: A classic story structure that helps explain forecasts clearly.
How it works:
We set the stage (context).
Show the developing challenges (trends).
Reveal the key forecast (the answer).
Explain what it means (implications).
Give you clear next steps (recommendations).
Why it matters: Makes forecasts easy to understand and act on.
What it is: A story framework that turns data into a relatable journey.
How it works:
We show why the forecast is needed (the start).
Explain the data challenges (the obstacles).
Reveal the key insights (the discovery).
Give you clear actions to take (the return).
Why it matters: Makes complex data engaging and shows you the path forward.
Who are the Experts Teaching Leadership Storytelling at IIM Calcutta?
Assistant Professor, Business Ethics & Communication
Nandita Roy specialises in business ethics and communication and continues to research the combination of stories, culture and technology. Currently, a faculty at IIM Calcutta...
Industry Expert
Founder, Leadership Coach ( LinkedIn Top Voice)
With over 25 years of experience in marketing and product roles in global technology industries and in leadership development, Andrea has led teams across Asia and Europe.
...
Please note that the designated industry expert for the programme is subject to change after the programme commences.
Industry Experts' sessions could be scheduled on a different time zone, depending on speaker availability.
Programme Leader
A performance-driven senior executive with nearly 30 years of experience across coaching, learning & development, human resources, and sales in diverse sectors including telec...
Programme Certificate
Participants will be awarded a certificate of completion upon successfully completing all evaluations/quizzes with a minimum score of 65% in all evaluations and quizzes.
Notes:
The certificate shown above is for illustrative purposes only and may not be an exact prototype of the actual certificate.
IIM Calcutta reserves the right to change the certificate and specifications without notice.
How Does This Certificate Boost Your Leadership and Personal Brand?
Cultivate emotional intelligence for effective leadership and strategic decision-making.
Develop a clear understanding of strong vs. weak ties and the impact of redundant vs. efficient connections.
Identify communication strategies to build a professional network, credibility, and rapport with stakeholders.
Master the art of storytelling to engage with audiences and drive change.
Leverage strengths to build a personal brand.
Utilise digital platforms and social media for effective personal branding.
Apply AI and GenAI in building an executive presence.
FAQs
This is a 20-week, online executive leadership program developed by IIM Calcutta, designed to enhance your leadership communication, executive presence, and storytelling capabilities. It bridges the gap between business leadership and communication, helping you craft powerful, data-driven narratives to inspire, influence, and lead effectively.
Storytelling in leadership is the use of strategic narratives to enhance leadership communication, build executive presence, and influence teams with purpose and clarity. It helps transform data into impactful messages that drive engagement and alignment. As highlighted in the Mastering Storytelling for Leadership Communication and Influence programme by IIM Calcutta, storytelling is essential for building trust, communicating vision, and demonstrating effective leadership in dynamic business environments.
The Mastering Storytelling for Leadership Communication and Influence programme by IIM Calcutta supports leadership development by enhancing executive presence, communication skills, and the ability to influence through storytelling. It equips professionals to lead with clarity, connect with diverse audiences, and drive strategic impact—core to effective leadership today.
The Mastering Storytelling for Leadership Communication and Influence programme by IIM Calcutta covers key areas of leadership communication, executive presence, and strategic influence. The curriculum includes storytelling frameworks, digital narratives, data-driven communication, cross-cultural storytelling, public speaking, and personal branding. It blends academic theory with practical application through live sessions, masterclasses, case studies, and a faculty-guided capstone project—making it ideal for leadership development and building executive communication skills.
The Mastering Storytelling for Leadership Communication and Influence programme by IIM Calcutta follows a blended learning format. It combines pre-recorded faculty lectures, live online sessions with industry experts, and an optional on-campus networking event. This structure supports the development of strong leadership skills and effective communication, helping professionals lead with clarity, confidence, and influence.
The Mastering Storytelling for Leadership Communication and Influence programme by IIM Calcutta helps you strengthen your leadership skills by enhancing how you communicate, influence, and lead. It develops your executive presence, sharpens effective communication, and teaches strategic storytelling to inspire teams and drive impact—essential for anyone aiming to grow in executive leadership or senior roles.
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options available.
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