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Transform Your Leadership With IIM Calcutta Storytelling Certification

Mastering Storytelling for Leadership Communication and Influence

  • Master proven storytelling frameworks used by top leaders
  • Gain real-world insights with use cases of global businesses
  • On-campus networking event at IIM Calcutta
  • Lessons on business storytelling for leaders
  • One live session and recorded sessions by IIM Calcutta faculty
  • Doubt-solving sessions with SMEs
Total Work Experience

Upcoming application deadline: Invalid liquid data

The programme learning will pause for holidays during Christmas & New Year (24 Dec 2025 – 1 Jan 2026)

What Will You Master in This IIM Calcutta Storytelling Programme?

Storytelling is much more than sharing anecdotes; it is a leadership skill that shapes influence and impact. This IIM Calcutta storytelling and leadership communication programme is designed for business leaders who want to inspire, engage and lead with confidence. Rather than overwhelming teams with data, you will learn to craft narratives that resonate emotionally and strategically.

Through live masterclasses, case studies and business storytelling frameworks, you will explore techniques for personal branding, cross-cultural communication and leadership storytelling training. Whether you are an MBA graduate or a senior professional, this storytelling certificate programme equips you with practical tools to transform your communication style and strengthen your leadership presence.

Why Choose IIM Calcutta for a Storytelling and Communication Programme?

#2

India's best B-school
SOURCE: Fortune, 2024

#1

Best B-School
SOURCE: BT-MDRA, 2024

#1

Best B-School
SOURCE: Open Magazine, 2024

Storytelling In Leadership

20%

boost in leadership impact with data storytelling.
Source:: (Gartner Insights)

22x

Storytelling is remembered 22 times more effectively than facts alone.
Source:: (Stanford University Research)

2.7x

Organisations using storytelling effectively are more likely to be high-performing.
Source:: (McKinsey Reports)

Discover the Faculty Who Turn Stories into Strategic Impact

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    Programme Highlights

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    Live sessions by industry experts

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    Recorded and one live session by IIM Calcutta faculty

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    Practical learning with real-world case studies

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    Capstone project guided by faculty

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    Advanced modules on GenAI, branding, crisis management, and business storytelling

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    One-day networking event at IIM Calcutta*

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    Enhance influence with cross-cultural storytelling and public speaking

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    Certificate of completion by IIM Calcutta

    Notes:

    • The programme highlights presented above are approximate and subject to change depending on the availability and expertise of the teaching faculty, as well as the programme's desired outcomes.

    • The fee for attending a networking event (without accommodation) on campus is INR 5,000 + GST per day. Attending the event (with accommodation on twin sharing basis): INR 11000 plus GST. Attending the event (with accommodation on a single occupancy basis): INR 13000 plus GST.

    Case Studies

    Note: All product and organisation names mentioned in this material are trademarks or registered trademarks of their respective holders. Their use does not imply any affiliation with or endorsement by them.

    Use Cases

    Note:

    All product and organisation names mentioned in this material are trademarks or registered trademarks of their respective holders. Their use does not imply any affiliation with or endorsement by them

    Who Is This Programme For?

    • Mid to senior level managers aiming to enhance communication skills and executive presence for leadership roles.

    • Professionals looking to refine public speaking, build impactful connections, and communicate persuasively.

    • Business leaders wanting to elevate their influence through concise messaging, effective elevator pitches, and improved media communication.

    Programme Modules

    Note:

    • Modules/ topics are indicative only, and the suggested time and sequence may be dropped/modified/adapted to fit the total programme hours.

    • Masterclasses in this programme will be taken by industry experts.

    Live Masterclasses by Industry Experts

    Unlock the power of storytelling with interactive sessions led by renowned
    industry expert. Each masterclass is designed to elevate your
    communication skills:

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    Cross-Cultural Storytelling
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    Personal Branding Through Storytelling
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    Public Speaking
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    Building Your Own Story Bank

    Business Storytelling with Powerful Frameworks

    Both frameworks enhance persuasive communication in business forecasting, making data-driven insights more engaging, actionable, and compelling for stakeholders.

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    Freytag's Pyramid: The "Problem to Solution" Approach
    • What it is: A classic story structure that helps explain forecasts clearly.

    • How it works:

    We set the stage (context).

    Show the developing challenges (trends).

    Reveal the key forecast (the answer).

    Explain what it means (implications).

    Give you clear next steps (recommendations).

    • Why it matters: Makes forecasts easy to understand and act on.

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    The Monomyth (Hero's Journey): The "Data Adventure"
    • What it is: A story framework that turns data into a relatable journey.

    • How it works:

    We show why the forecast is needed (the start).

    Explain the data challenges (the obstacles).

    Reveal the key insights (the discovery).

    Give you clear actions to take (the return).

    • Why it matters: Makes complex data engaging and shows you the path forward.

    Who are the Experts Teaching Leadership Storytelling at IIM Calcutta?

    Professor Nandita Roy
    Professor Nandita Roy

    Assistant Professor, Business Ethics & Communication

    Nandita Roy specialises in business ethics and communication and continues to research the combination of stories, culture and technology. Currently, a faculty at IIM Calcutta...

    Industry Expert

    Andrea-Stone
    Andrea Stone

    Founder, Leadership Coach ( LinkedIn Top Voice)

    With over 25 years of experience in marketing and product roles in global technology industries and in leadership development, Andrea has led teams across Asia and Europe.
    ...

    Please note that the designated industry expert for the programme is subject to change after the programme commences.

    Industry Experts' sessions could be scheduled on a different time zone, depending on speaker availability.

    Sample certificate from IIM Calcutta for Mastering Storytelling for Leadership Communication and Influence program

    Programme Certificate

    Participants will be awarded a certificate of completion upon successfully completing all evaluations/quizzes with a minimum score of 65% in all evaluations and quizzes.

    Notes:

    • The certificate shown above is for illustrative purposes only and may not be an exact prototype of the actual certificate.

    • IIM Calcutta reserves the right to change the certificate and specifications without notice.

    How Does This Certificate Boost Your Leadership and Personal Brand?

    • Cultivate emotional intelligence for effective leadership and strategic decision-making.

    • Develop a clear understanding of strong vs. weak ties and the impact of redundant vs. efficient connections.

    • Identify communication strategies to build a professional network, credibility, and rapport with stakeholders.

    • Master the art of storytelling to engage with audiences and drive change.

    • Leverage strengths to build a personal brand.

    • Utilise digital platforms and social media for effective personal branding.

    • Apply AI and GenAI in building an executive presence.

    FAQs

    Early registrations are encouraged. Seats fill up quickly!

    Flexible payment options available.

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